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Q&A

Maloney on other public grocery models and capital cost per square foot

New York City Council · May 29, 2026 · starts 5:22:38 · 3 min 7 sec

Maloney cites commissary models costing $1.4B annually with zero revenue and questions the $30M cost for 9,000 square feet at La Marqueta, roughly four times standard NYC retail construction. Peck explains it's ground-up construction under railway on a complex site.

Virginia Maloney

One of the other things I want to look at is just the history of other public grocery stores in the United States.

Virginia Maloney

So there's, and I guess have you all looked at those examples?

Virginia Maloney

What are we doing differently here to make this pilot more successful?

Jeanne Peck

I don't know all the models, but I know the team has looked at it.

Jeanne Peck

I think one of the key things is that we're looking at a core basket.

Jeanne Peck

We're not offering everything.

Jeanne Peck

Although it's going to be a regular grocery store, we're having a third-party operator who has experience in running grocery stores to manage all the things that are important to run a grocery store, including inventory.

Jeanne Peck

purchasing, et cetera.

Jeanne Peck

So those are the things that we made sure that we were incorporating so that they were successful.

Virginia Maloney

The examples I saw show that it costs, for 250 grocery stores globally through the Defense Commissionary Agency, it was $1.4 billion per year in federal appropriations for zero revenue.

Virginia Maloney

Another one in St.

Virginia Maloney

Paul had...

Virginia Maloney

Zero competition nearby, but it was still a $400,000 federal subsidy.

Jeanne Peck

Yeah.

Virginia Maloney

And so I guess I'm getting at the long-term operations of this, particularly if we're putting forward a really large capital investment, we want it to be a sustainable solution that's going to...

Virginia Maloney

Yeah, a sustainable solution.

Jeanne Peck

Yeah, yes.

Jeanne Peck

That's the commissary model, so we did look at that model.

Jeanne Peck

We're not basing our NYC groceries on the commissary model.

Jeanne Peck

Again, everything in that store is discounted.

Virginia Maloney

So this is a smaller subset of groceries.

Virginia Maloney

That will be core basket.

Virginia Maloney

On the $30 million for the 9,000 square foot build out, that's roughly four times the cost of standard New York City retail construction.

Virginia Maloney

So can you speak a bit more about why we expect it to be so expensive?

Jeanne Peck

So this is a ground-up construction on an empty lot under sort of the railway there.

Jeanne Peck

And this is part of an entire reimagination and reimagining of La Maqueta, which spans eight blocks.

Jeanne Peck

The team looked at it very closely and budgeted that amount for city capital.

Virginia Maloney

So this is a more complex site than others.

Jeanne Peck

Correct.

Virginia Maloney

For a pilot, did we look at taking on a less complex site that would cost less?

Jeanne Peck

We inventoried, you know,

Jeanne Peck

So many sites, it's hard to even explain how many sites we looked at.

Jeanne Peck

And again, the criteria was, we had multi-pronged criteria, which was all the things we talked about, making sure it didn't, like for the city's measure, it didn't have enough food accessibility, that it was dense, that it had transportation,

Jeanne Peck

and that it could be brought online by 2029, which a lot of the city sites, the developments, are not going to be available by 2029.

Jeanne Peck

So that was really important because we want to get these up and running.