Skip to content
Council Discourse

NYC Council meetings, chaptered and linked by time.

Independent project. Not affiliated with the New York City Council.

Created by Uzair Qadir

Inspired by Vikram Oberoi's City Meetings

Q&A

Caban Q&A: connection rates, retention efforts, and outreach

New York City Council · Sep 18, 2026 · starts 0:42:02 · 3 min 2 sec

Caban asks about connection rates during check-ins. Smalls reports a 50-50 connection rate initially, declining over time due to phone number changes. Orlando describes retention efforts through Dwyer participant surveys, social media growth from 3,000 to 6,000 followers, and a weekly newsletter.

Tiffany L. Cabán

When you're doing those check-ins, what's the connection rate like?

Tiffany L. Cabán

And I also just want to acknowledge that obviously you're checking in on somebody who presumably was connected to an outside, and they have their own protocols for when somebody doesn't show up.

Tiffany L. Cabán

And then, again, I have a former colleague here that's going to testify, but putting my public defender hat on, some of the most simplest things.

Tiffany L. Cabán

It's like, oh, why can't your client come back to court and complete the program?

Tiffany L. Cabán

Because they don't have a MetroCard.

Tiffany L. Cabán

Because they didn't feel like they could show up in clean clothes today.

Tiffany L. Cabán

Or just other things that are destabilizing their life that are, you know, are...

Tiffany L. Cabán

That they can't keep up with.

Donee' Smalls

Yes.

Donee' Smalls

So the connection rate is, I'd say about 50-50.

Donee' Smalls

Once we connect them to the outside.

Tiffany L. Cabán

That's actually really good.

Tiffany L. Cabán

As somebody who knocks doors or makes phone calls, that's a pretty high connection rate.

Donee' Smalls

In the interviews, the further out it is, the connection rate gets a little bit harder.

Donee' Smalls

Because, of course, simple things like people changing phone numbers and not updating us with the information causes the reason why we can't connect at the later interviews.

Donee' Smalls

But within the first same year we have a strong connection with them.

Tiffany L. Cabán

And what are your retention effort?

Tiffany L. Cabán

Besides the check-in, is there anything else that you guys do to sort of encourage, promote retention in programs and services?

Tiffany L. Cabán

What are the things that you're doing to reduce stigma?

Tiffany L. Cabán

And then to kind of round out this line of questions, are there identifiable services that...

Tiffany L. Cabán

That we should be providing that?

Tiffany L. Cabán

Like, what are the gaps that you're seeing in terms of veteran retention and programming?

Nicole Orlando

I think we have, thank you for that question.

Nicole Orlando

And I think we have learned a lot from the Dwyer programming.

Nicole Orlando

So for the Dwyer programming that had run, we did a participant survey after each of the programs.

Nicole Orlando

And a lot of the overwhelming feedback was that 90% were recommended to another veteran.

Nicole Orlando

79% felt that they were encouraged.

Nicole Orlando

to seek other mental health support, as Dwyer is suicide prevention funding, but done in a way to facilitate peer-to-peer support and reduce social isolation.

Nicole Orlando

But they are reporting that since they were with that community, with each other, then they felt more empowered to get services.

Nicole Orlando

Something that we've seen in the veteran community is that a lot is spread by word of mouth.

Nicole Orlando

That is something that still remains to be the greatest way to share information within the community.

Nicole Orlando

So for us as an agency, what we've been focusing on is sharing that information in a multitude of ways.

Nicole Orlando

So that includes creating our Veterans Resource Guide.

Nicole Orlando

To be in a Spanish version as well.

Nicole Orlando

That includes growing our social media from 3,000 followers to over 6,000 followers to ensure we're sharing information, as well as our weekly newsletter.

Nicole Orlando

So that is something that we've seen the subscriber rate increase since prior to the commissioner's tenure here, it has now increased.

Nicole Orlando

So for us, it's making sure that the information we're sharing is not in just one mechanism or one way.