Melillo concludes CFB influencer program is effective with strong safeguards
Melillo says the CFB's influencer program effectively reaches voters traditional outreach misses, backed by nonpartisanship safeguards, and that the agency is prepared to share operational and regulatory expertise as the Council considers the bills.
Without significant changes to the proposed enforcement structure, the CFB cannot support this legislation.
In conclusion, we strongly believe the CFB's influencer program is an effective tool for reaching voters whom traditional outreach methods do not effectively engage, backed by strong safeguards to protect the agency's nonpartisanship.
The CFB also approaches this issue as the regulator responsible for advising campaigns on their disclosure obligations and enforcing their misuse, and we are committed to providing clear guidance that reflects our existing disclosure requirements.
The agency is prepared to share its operational and regulatory expertise as the Council considers these issues.
We remain committed to strengthening our local democracy, and we look forward to working together.
to ensure New Yorkers receive transparent information about political content, no matter how the content reaches them.
And I welcome your questions.