Mamana says NYC Tourism lacks resources for another big campaign

And does NYC Tourism have the resources to implement that strategy that you just outlined?

Not as much as we would like.

This was a much bigger effort than we typically would undertake.

I think it's very scalable, so we don't have the same level of budgets moving forward.

We are very resourceful, and we look to travel partners to help us compound the investment, like airlines and tour operators.

So the more we have, the more impactful we know we can be based on the results that we just saw.

Thank you.