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Public Testimony

Jonathan Cohen of JOCO testifies on sidewalk detection and safe bikes

New York City Council · Sep 30, 2026 · starts 4:34:14 · 1 min 52 sec

Jonathan Cohen, co-founder of JOCO, supports banning Class 3 e-bikes, the trade-in program, dynamometers, and sidewalk detection technology, and offers to demonstrate their sensor technology.

Member of the Public - Jonathan Cohen

Thank you.

Member of the Public - Jonathan Cohen

My name is Jonathan Cohen, and together with my co-founder, also Jonathan Cohen, a bit confusing, we co-founded JoCo here in the best city in the world, in New York City.

Member of the Public - Jonathan Cohen

You know, as Ben mentioned and many others have mentioned, there have been many people who have

Member of the Public - Jonathan Cohen

who have been killed and injured by trucks and cars.

Member of the Public - Jonathan Cohen

One this week, unfortunately, she was actually just packing her bag and was hit by a truck on 34th Street.

Member of the Public - Jonathan Cohen

You know, this was a kind of a really consistent reminder to us that infrastructure and safer streets protect cyclists from much larger vehicles.

Member of the Public - Jonathan Cohen

I wanted to hone in on four particular proposals that we really support from the bills that were announced today.

Member of the Public - Jonathan Cohen

First, banning Class 3 e-bikes.

Member of the Public - Jonathan Cohen

20 is plenty, as everyone has mentioned.

Member of the Public - Jonathan Cohen

I don't see why anyone should or would be against that.

Member of the Public - Jonathan Cohen

Second, the trade-in program is an amazing idea.

Member of the Public - Jonathan Cohen

People should be able to trade for compliant bikes or rentals towards safer bikes.

Member of the Public - Jonathan Cohen

Third, dynamometers.

Member of the Public - Jonathan Cohen

Same thing.

Member of the Public - Jonathan Cohen

Game changer.

Member of the Public - Jonathan Cohen

There are too many modified or Frankenstein bikes that are difficult to identify without the right testing equipment.

Member of the Public - Jonathan Cohen

Safe riding starts with safe bikes.

Member of the Public - Jonathan Cohen

And lastly, sidewalk detection.

Member of the Public - Jonathan Cohen

Again, New York is the best city in the world.

Member of the Public - Jonathan Cohen

We'd be happy to sit down with the relevant agencies and show them this proprietary sensor technology.

Member of the Public - Jonathan Cohen

We've already been working on it and are very excited to roll it out to our entire fleet.

Member of the Public - Jonathan Cohen

We think this can be a really important tool across the entire industry.

Member of the Public - Jonathan Cohen

And with that, you know, we're really excited to see the city continue to move in the right direction from when we started our company five years ago to today.

Member of the Public - Jonathan Cohen

You know, riding a bike is, you know, a million times easier.

Member of the Public - Jonathan Cohen

I believe being a pedestrian is as important.

Member of the Public - Jonathan Cohen

So thank you so much.

Shaun Abreu

Thank you.

Shaun Abreu

Alia.