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Q&A

Thomas-Henry urges DSNY to improve public awareness of programs and marketing

New York City Council · Sep 15, 2026 · starts 1:03:12 · 1 min 30 sec

Thomas-Henry notes a recurring theme that residents are unaware of DSNY programs and urges creative marketing campaigns, praising DSNY staff member Frank. Anderson responds that DSNY lacks a public education or advertising budget and would like to work with the Council on budget requests for marketing.

Shanel Thomas-Henry

Okay, and I did just want to end on a comment.

Shanel Thomas-Henry

It seems to be a recurring theme that sanitation does a lot of great programs, but it has a lot of great programs that many people...

Shanel Thomas-Henry

And with that, I yell my time.

Shanel Thomas-Henry

And with that.

Shanel Thomas-Henry

Has a lot of great, that people just aren't aware of.

Shanel Thomas-Henry

So just really thinking about your marketing campaign.

Shanel Thomas-Henry

I mean, and the admin, the mayor is great on social media.

Shanel Thomas-Henry

I mean, I hear about potholes from here to L.A.

Shanel Thomas-Henry

So just.

Shanel Thomas-Henry

Thinking of getting creative on how letting the public know about a lot of the programs, encouraging them not to litter, and all the things.

Shanel Thomas-Henry

And I want to shout out Frank.

Shanel Thomas-Henry

He is amazing, and you guys do a great job.

Shanel Thomas-Henry

Thank you.

Gregory Anderson

Yeah, thank you.

Gregory Anderson

And we are always looking for free ways to get out the word.

Gregory Anderson

We unfortunately don't have a public education budget.

Gregory Anderson

So every conversation that we have with buildings,

Gregory Anderson

has to happen through sort of organic and natural means.

Gregory Anderson

We do a lot of work on social media to try to get the word out.

Gregory Anderson

We do a lot of work through the traditional media to try to get the word out.

Gregory Anderson

But unlike other agencies, we don't have an advertising budget.

Gregory Anderson

We don't have a marketing budget that we can lean on.

Gregory Anderson

And so that's something that we would love to work with the council on as part of the budget next year.

Justin E. Sanchez

I love the idea of agencies with advertising budgets.

Justin E. Sanchez

Like we have some bills about that.

Justin E. Sanchez

Okay.

Justin E. Sanchez

We will circle back.