Skip to content
Council Discourse

NYC Council meetings, chaptered and linked by time.

Independent project. Not affiliated with the New York City Council.

Created by Uzair Qadir

Inspired by Vikram Oberoi's City Meetings

Q&A

Brewer asks about the Public Engagement Unit's special projects team

New York City Council · Sep 22, 2026 · starts 0:47:30 · 1 min 33 sec

Brewer asks what the special projects unit does; Deputy Commissioner De La Cruz explains it is a field team focused on benefits access, conducting door-to-door, phone, and peer-to-peer text outreach to connect New Yorkers to SNAP, fair fares, and child care, and spearheaded SNAP work requirement outreach.

Gale A. Brewer

The special projects unit is part of the public engagement unit.

Gale A. Brewer

What does the special projects unit?

Member of the Public - Tascha Van Auken

Thank you.

Member of the Public - Tascha Van Auken

I'm going to pass it over to Deputy Commissioner De La Cruz.

Member of the Public - Deputy Commissioner De La Cruz

Thank you for that question.

Member of the Public - Deputy Commissioner De La Cruz

I appreciate the opportunity to be able to speak about the work we do at PEU.

Member of the Public - Deputy Commissioner De La Cruz

Our special projects team is one of the two main core programs of the public engagement unit.

Member of the Public - Deputy Commissioner De La Cruz

This team primarily focuses on benefits access.

Member of the Public - Deputy Commissioner De La Cruz

This is a field team dedicated to conduct outreach to connect New Yorkers to the benefits and services that they may be eligible for and that are available to them through the city.

Member of the Public - Deputy Commissioner De La Cruz

We conduct outreach door-to-door, via phones, via peer-to-peer text messages.

Member of the Public - Deputy Commissioner De La Cruz

And focus on hand-holding New Yorkers in navigating the complexities of services like SNAP, fair fares, child care, and more.

Member of the Public - Deputy Commissioner De La Cruz

More recently, this team spearheaded our outreach around the SNAP work eligibility requirements.

Member of the Public - Deputy Commissioner De La Cruz

door-knocked more than 10,000 doors, made more than 40,000 phone calls, and spoke with over 11,000 New Yorkers

Member of the Public - Deputy Commissioner De La Cruz

to inform them about the work eligibility requirements and make sure that the people understood the actions they needed to take in order to keep their benefits.