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Q&A

Brewer asks De La Cruz about publishing SNAP outcomes and using influencers

New York City Council · Sep 22, 2026 · starts 0:49:03 · 2 min

Brewer asks whether PEU will publish outcomes of SNAP outreach and whether it uses influencers; De La Cruz says publishing falls under the Department of Social Services and that PEU does not work with influencers and has no budget for it.

Gale A. Brewer

So that would be a situation where you could use influencers to tell

Gale A. Brewer

people that they need to sign up in order to not lose their benefits for work or volunteer.

Gale A. Brewer

Do you have some sense of whether you've done that, number one?

Gale A. Brewer

And number two, are you going to be publishing for the public to know?

Gale A. Brewer

I mean, I have been in enough forums and all the numbers, I can't remember.

Gale A. Brewer

For those who would be cut off,

Gale A. Brewer

if in fact they don't participate and volunteer or work, whatever other crazy ideas the federal government has.

Gale A. Brewer

So are you going to be telling the public what kinds of efforts have been successful, number one, and number two, do you use influencers to talk about what you're doing or to help you do what you do?

Member of the Public - Deputy Commissioner De La Cruz

To your question about whether we're going to be telling the public about how to make sure that they keep their benefits, we're going to continue to do that.

Gale A. Brewer

No, I'm asking you, will you be telling people what the outcome is?

Gale A. Brewer

In other words, successful.

Gale A. Brewer

I can't remember.

Gale A. Brewer

There's a huge number of New Yorkers who would be cut off if they do not participate, right?

Gale A. Brewer

So will you be publishing that information as to what's been successful or not?

Member of the Public - Deputy Commissioner De La Cruz

I think that falls under the scope of the Department of Social Services.

Gale A. Brewer

Okay.

Gale A. Brewer

To publish the information?

Gale A. Brewer

Right.

Gale A. Brewer

What about using influencers to get your message?

Gale A. Brewer

Is that something that you're doing?

Member of the Public - Deputy Commissioner De La Cruz

We do not work with influencers.

Member of the Public - Deputy Commissioner De La Cruz

We do not have budget for that.

Member of the Public - Deputy Commissioner De La Cruz

I mean, our core priority.

Member of the Public - Deputy Commissioner De La Cruz

to make sure that as many New Yorkers as possible are aware about the benefits and services that they need, making sure that as many New Yorkers as possible know about changes that may come

Member of the Public - Deputy Commissioner De La Cruz

to the benefits and services available to them through the city.

Member of the Public - Deputy Commissioner De La Cruz

We welcome the opportunity.

Member of the Public - Deputy Commissioner De La Cruz

To work with people who are interested in spreading that message, but we do not work with influencers at this time.

Gale A. Brewer

Okay.