Schiffrin notes inconsistent labeling and international disclosure standards
Schiffrin says labeling of paid influencer content is inconsistent, citing Spain's rule requiring 'paid for' visible throughout videos rather than 'partner' or 'collab,' and notes the EU found influencers largely unaware of disclosure laws, suggesting work can be done to strengthen disclosure and transparency.
We mentioned in our paper that we also found that labeling of the paid influencer content seems to be inconsistent.
We note in the paper some of the different hashtags we saw, and we note countries like Spain basically have very clear rule.
It has to say paid for, can't say partner, can't say collab, has to be visible throughout the video.
So I think there's work that can be done on strengthening disclosure and transparency of this paid work.
And then as we were, during the course of our research, and I'll say by the way that, you know, I was working with Wyatt, who's an undergrad at Columbia College, and he was the chief researcher.
I had a couple of other students helping.
I thought when I was starting the paper that I would be really writing about a comparative look at regulation.
And then what I found was that there were
so little information available about what was happening in New York that actually my contribution to the field would be simply trying to map.
So we have parts that we haven't published yet because we haven't, you know, we're not sure how accurate they are, but we tried to pull out from the budget records different information about the different contracts.