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Q&A

Wong raises ballot proposal videos and paid influencer concerns

New York City Council · Sep 22, 2026 · starts 2:24:18 · 2 min 1 sec

Wong says he saw videos of the mayor promoting ballot proposals, which should be labeled as political messages paid for by taxpayers, and that with so many influencers someone is getting paid; Schiffrin says Rowland's position is that Signal group members are not paid for being in the group, but whether some have city contracts needs clarification.

Member of the Public - Anya Schiffrin

So I think this would be an area for further study and clarification.

Phil Wong

And before coming to this hearing, I'm watching the videos of the mayor promoting a ballot issue on these ballot proposals.

Phil Wong

And that is, to me, not news that you're promoting politics.

Phil Wong

You're telling voters.

Phil Wong

About an issue they will be voting on in November, and that should clearly be indicated that that is a political message, and it should clearly say it is paid by the tax dollars of New York City.

Phil Wong

And I don't think so many influencers work for free.

Phil Wong

So it seemed to me that with so many of them out there, you know, somebody's getting paid and we're watching these propagandists.

Phil Wong

And it's hard to distinguish them from news.

Member of the Public - Anya Schiffrin

Yeah, thank you for that comment.

Member of the Public - Anya Schiffrin

I mean, I think that the position of Amelia Rowland is that none of the...

Member of the Public - Anya Schiffrin

those influencers on the signal group are getting paid for being on that signal group.

Member of the Public - Anya Schiffrin

You know, whether some of them at some times are wearing other hats and perhaps getting that $5,000 contract with the city agency needs clarification.

Member of the Public - Anya Schiffrin

I know that everybody's been sitting here for hours.

Member of the Public - Anya Schiffrin

You don't really need to listen to an academic drone on.

Member of the Public - Anya Schiffrin

But we did a report for the government of Bhutan years ago about advertising in newspapers.

Member of the Public - Anya Schiffrin

And we studied, I think it was six different countries, to look at their regulations.

Member of the Public - Anya Schiffrin

And there are exactly what you're saying, a lot of guidelines about, you know, when can images appear of the mayor?

Member of the Public - Anya Schiffrin

When can they back certain things?

Member of the Public - Anya Schiffrin

How close to an election?

Member of the Public - Anya Schiffrin

Should they be making a statement?

Member of the Public - Anya Schiffrin

How do you make sure that you're actually giving people information like...

Member of the Public - Anya Schiffrin

You know, enroll your kid in kindergarten versus sort of say, hey, we're doing a great job, vote for us.