Chair Joseph asks how CUNY promotes study abroad
Chair Joseph notes dissatisfaction with demographic participation and asks what advertising and promotion CUNY uses. Holland cites the weekly CUNY This Week email, campus outreach, and efforts to help campuses with low participation connect with neighboring study abroad fairs.
Okay, okay, that does make sense.
I know earlier you talked about how you're not satisfied with the demographic breakdown of CUNY students who study abroad.
So we know we have some work to do there.
What advertising and promotion is done across CUNY campuses?
I know we talked about briefly, but how else do you get word?
Is it through email, advertisement, brochures?
How do they find out?
And do you think it's enough?
And how come some students still are reluctant to join your program?
So I think one of the most powerful outreach mechanisms that we have right now is the weekly CUNY This Week.
The opening rate for that is tremendous.
So we've used that, and we've noticed spikes with that.
We need to do better with that.
I've actually had conversations with one of our campuses that is in that situation that I mentioned with...
Virtually no students participating.
They are actually, they're not ready to hold their own study abroad fair, but they did ask about fairs being held at neighboring campuses, which I thought was an incredible place to start.
And so we're creating those connections and figuring out good first steps to build that culture.
And so there are CUNY-wide efforts, but then there's also ways to support individual campuses to have messaging reach their particular populations.
And especially if there aren't peers speaking to other peers, how do you build that up?