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Q&A

Chair Joseph proposes student ambassadors; Stephen Ferst recalls campus campaign

New York City Council · Sep 29, 2026 · starts 0:40:44 · 1 min 46 sec

Chair Joseph suggests recruiting returning students as credible messengers and ambassadors because students listen to peers. Ferst recalls a CSI anti-litter campaign with student posters and says CUNY could copy that model to show New York City students taking on the world.

Rita C. Joseph

So maybe you need to recruit some of the students who went abroad and become that credible messenger for you, become that ambassador and tell their stories.

Rita C. Joseph

Students like to listen to each other.

Rita C. Joseph

No matter how great we are as educators, they're like, yeah, all right, whatever.

Rita C. Joseph

But if a peer says, hey, I had such an amazing time in this experience, you should go.

Rita C. Joseph

These are the things that I did.

Rita C. Joseph

This is the path that I took.

Rita C. Joseph

They'll listen to their peers over us.

Member of the Public - Stephen Ferst

Might I add that when I arrived at CSI, which was about 13 years ago, there was a campaign that had just concluded or was just concluding where the

Member of the Public - Stephen Ferst

college, I believe, had partnered with, definitely with the city, to create a grant program to create posters of students.

Member of the Public - Stephen Ferst

And it was a clean up the campus.

Member of the Public - Stephen Ferst

It was a non, it was don't trash the campus campaign.

Member of the Public - Stephen Ferst

And there were little quotes from all these students, leaders across campus saying, this is what I say about trash.

Member of the Public - Stephen Ferst

And this is what our mascot says about trash and why you shouldn't litter on campus.

Member of the Public - Stephen Ferst

And I remember that this campaign, as I think about it, was.

Member of the Public - Stephen Ferst

is both a kind of a partnership between the college and between the city to develop these.

Member of the Public - Stephen Ferst

So it was pretty effective.

Member of the Public - Stephen Ferst

Students were able to see themselves.

Member of the Public - Stephen Ferst

Students were able to see other student leaders.

Member of the Public - Stephen Ferst

And we would like to copy that type of campaign.

Member of the Public - Stephen Ferst

And I think that's a collaborative thing that we could do across the city, show New York City students.

Member of the Public - Stephen Ferst

Taking on the world.

Rita C. Joseph

We should, and that's one of the things I've always encouraged New York City public schools to do, get the students involved.

Rita C. Joseph

Let them be the voice.

Rita C. Joseph

Empower them as they, as I said, just like peer tutoring.

Rita C. Joseph

I can teach something very well and students don't take it, but another peer comes in and it's easier.