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Q&A

Kreamer highlights EDC public market events and business attraction

New York City Council · Sep 30, 2026 · starts 0:53:29 · 1 min 25 sec

Kreamer says EDC organized 28 events, using 25 public markets that are almost entirely New York City-based small businesses. He also says EDC used the World Cup to pitch visiting businesses on opening offices in New York.

Shanel Thomas-Henry

Yeah, you want to add?

Justin Kreamer

Yeah, just a couple of quick things to add.

Justin Kreamer

I would say this administration made it clear from the very beginning that we wanted to bring the World Cup to New Yorkers.

Justin Kreamer

And so a big lesson from EDC, but our colleagues as well, was how do we use city assets to accomplish that goal?

Justin Kreamer

And so with an EDC, we organized 28 events, and we used 25 of them in our public markets because our public markets are great places that are

Justin Kreamer

community centers and are largely made up of businesses, almost 100% of businesses based in New York City.

Justin Kreamer

So that's one, leveraging city assets to bring the benefits of the World Cup to all five boroughs.

Justin Kreamer

And then the other one is, and the czar mentioned this in her opening testimony, is much like UNGA, which was here last week and other large-scale events happened in New York,

Justin Kreamer

It's not just tourists who come to New York City during events like this.

Justin Kreamer

It's also businesses and business owners and investors.

Justin Kreamer

It's a chance for us to really showcase New York as a place to invest in and to open a business in.

Justin Kreamer

And so we took the opportunity, stepping away from the fun of the games, to bring together the business community that was visiting New York City to really sell them and pitch them on New York City

Justin Kreamer

in hopes that part of the long tail of the World Cup would be these businesses would open up offices in New York, employ New Yorkers.

Justin Kreamer

Contribute tax revenue, et cetera.