Lasry details $10M with NYC vendors and 36 MWBEs
Lasry says the host committee contracted with over 100 New York City vendors and spent more than $10 million with New York City-based businesses, including 36 MWBEs. He also describes the World Cup concierge and Welcome World Rewards program.
That same philosophy informed our approach to small businesses.
The host committee contracted with over 100 New York City vendors and spent more than $10 million with New York City-based businesses, including 36 MWBEs.
Rather than create programs in isolation, we work to amplify existing city initiatives.
We integrated New York City tourism and conventions, five borough winners special, into our World Cup concierge and welcome awards program.
The concierge developed with Google Gemini and Google Maps encourage visitors to explore neighborhood destinations, community events, and ethnic enclaves.
throughout the city.
Welcome World Rewards created another direct connection to local businesses with more than 1,000 participating businesses and destinations across the region, leading to over 10,000 small business visits from locals and visitors alike.