Mamana cites borough visitor spending and campaign impressions

We also saw broader evidence that the visitor activity extended beyond Manhattan.

Incremental visitor spending increased 19% in Brooklyn and 6% in Queens, according to Visa credit card spending data.

Hotel demand increased in Brooklyn, Queens, the Bronx, and Staten Island, and nearly 400 businesses outside of Manhattan participated in the Five Borough Winter Special, as mentioned earlier, which illustrates significant borough dispersion.

These results demonstrate that our World Cup marketing investment helped broaden the event's economic footprint and brought measurable visitor activity into communities across the city.

Secondly, in the goal of creating a joyous, welcoming citywide experience, in working with the mayor's office, we also deployed the unified Where the World Comes to Play campaign throughout the city.

This manifested in billboards, airport signage, subway cards, bus signage, along with bus shelters and link screens throughout the city, which generated more than 1.2 billion impressions.

And our NBC and Telemundo partnership generated about 29 million television impressions.

Our World Cup website content generated more than 1.3 million page views, which is 13 times higher than our historically highest performing campaigns, connecting consumers to businesses, neighborhoods, events, and attractions throughout New York City.

Online conversation about New York City, which we track through a system called Meltwater, which is a social media and press tracking platform, became markedly more positive during the World Cup.

In July, positive traveler sentiment reached its highest level of the year, which was about 11 percentage points above the pre-World Cup average.

This increase suggests that the World Cup period coincided with a significant lift in positive conversation about the city.