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Agency Testimony

Mamana details Five Borough Winner Special and multilingual chatbot

New York City Council · Sep 30, 2026 · starts 0:18:12 · 40 sec

Mamana says NYC Tourism launched an AI-enabled chatbot in 50 languages and the Five Borough Winner Special with $26 food and drink specials. She says 133,000 commemorative cups were distributed to almost 1,000 food and beverage businesses across the boroughs.

Nancy Mamana

We implemented an AI-enabled chatbot, which connected visitors directly to World Cup information and recommendations in 50 languages.

Nancy Mamana

We designed and executed the Five Borough Winner Special, a program offering $26 food and drink specials and commemorative cups, one for each borough.

Nancy Mamana

133,000 were distributed to almost 1,000 local food and beverage businesses, 569 in Manhattan, 182 in Brooklyn, 152 in Queens, 33 in the Bronx, and 22 on Staten Island.

Nancy Mamana

In a recent survey, which is still ongoing, 8 in 10 local...

Nancy Mamana

Business participants said they were satisfied with the program, and 9 and 10 said they would participate in a similar promotion again.