Mamana outlines $4.5M tourism investment and borough outreach
Mamana says the World Cup was never just about filling the stadium and that tourism aimed to spread impact beyond it. She describes a $4.5 million investment in advertising, social media, NBC and Telemundo partnerships, borough grants, and small business toolkits.
For us, the World Cup was never just about filling the stadium.
Our responsibility was to make sure the impact of visitation extended way beyond the stadium and into New York City businesses, neighborhoods, and communities.
So as a result of that, we approached the World Cup with two clear goals.
First, we wanted to leverage the global appeal of the World Cup to drive visitation and spending to businesses across all five boroughs.
Secondly, we wanted to create a joyous, welcoming citywide experience that generated lasting exposure for the city.
Our $4.5 million investment in tourism for the World Cup allowed us to do just that through outdoor and digital advertising, our social media content, partnerships with major media outlets like NBC and Telemundo,
and programs that connected visitors directly with businesses and experiences across all five boroughs.
As you have heard from Maya, the economic impact of the World Cup was substantial.
We created direct pathways to local businesses and neighborhoods.
We funded borough grants delivered in partnership with borough presidents.
We worked with NYU to distribute 13,000 toolkits to small businesses throughout the city with the help of our bids chambers and SBS, which gave local businesses ready-to-use World Cup marketing assets, messaging, and guidance.