Mamana says earlier funding would improve tourism planning
Mamana says for NYC Tourism the issue goes back to funding. She says if the agency knew it had funding earlier, it would have started a year in advance and could have had better visitation and spending results.
Well.
I think for us, it does go back to funding.
If we knew we had the funding to plan and begin focusing on travelers who were coming to a specific event earlier, we would have started earlier on World Cup.
As an example, we would have started probably a year in advance.
We knew it was a very defined fan base who were eagerly looking for information, so we would have planned it alongside that.
As more information became available, we would have gone out with more campaigns earlier as more information on the tournament became available.
So for us, I think, again, we have a snapshot of what we know we can accomplish with the money we did have when we had it, but I think we could have had better results.
on visitation and perhaps spend as well if we had gotten this money earlier and we knew we could put the thought behind it when travelers are actively planning.