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Q&A

Morano presses for small business revenue metrics for future events

New York City Council · Sep 30, 2026 · starts 1:04:16 · 1 min 34 sec

Kreamer says the $2 billion analysis does not break down spending to independently owned small businesses. Morano asks whether the city should decide beforehand to measure how much economic benefit reaches small businesses for future mega events.

Justin Kreamer

The $2 billion analysis that you're referring to doesn't break the information down to that level.

Frank Morano

Anybody else?

Member of the Public - Dynishal Gross

Councilmember, so defer to our colleagues at the Economic Development Corporation on the economic analysis they conducted, but it was too easy when you mentioned Highland Boulevard.

Member of the Public - Dynishal Gross

There's a burger joint that just opened up, CD Burger, and the first, as they were doing their grand opening, they were featuring a World Cup game.

Member of the Public - Dynishal Gross

And so part of the reason folks came to that grand opening was not just the delicious burgers they were serving, but because they had a FIFA World Cup game on.

Member of the Public - Dynishal Gross

And that's the type of engagement we saw throughout the city.

Member of the Public - Dynishal Gross

It was really a summer where, whether it was at the businesses, where you saw record levels of engagement and attendance, and business owners anecdotally

Member of the Public - Dynishal Gross

have shared their experiences with the summer, where it was the Knicks championship run, then game after game, but it was also in the homes of many of our family members where we're ordering from businesses.

Frank Morano

No, and I've had similar anecdotal observations, but if nobody, if none of the agencies can...

Frank Morano

Necessarily answer that question of how much went to New York City small businesses, shouldn't that be one of the lessons of this World Cup?

Frank Morano

For the next mega event, whether it's the Olympics or something else, shouldn't we decide beforehand

Frank Morano

that we're going to measure how much of that economic benefit

Frank Morano

if it actually reaches small businesses, and then come up with a metric or a series of metrics to determine how we're going to get there.