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Q&A

Thomas-Henry asks if World Cup was as successful as possible

New York City Council · Sep 30, 2026 · starts 0:47:58 · 3 min 31 sec

Thomas-Henry says the administration was new and had only six months before the World Cup, then asks whether it was as successful as it could have been. Honda says the World Cup was an enormous success but acknowledges the administration wishes it had started earlier.

Shanel Thomas-Henry

And I do appreciate the outreach.

Shanel Thomas-Henry

I know you had come before this committee several times in preparing for World Cup, and it was literally a new administration, and it was six months later is the World Cup.

Shanel Thomas-Henry

So I understand there was a lot of planning and do appreciate the outreach.

Shanel Thomas-Henry

So my next question, it's not a right or wrong, and don't take it any bad way.

Shanel Thomas-Henry

But do you think it was as successful as it could have been?

Shanel Thomas-Henry

I mean, as we've heard, our businesses didn't have the opportunities that they would have liked, and not just our small businesses.

Shanel Thomas-Henry

We had organizations that hosted block parties annually, and because we were getting ready for this large event and visitors, they were no longer to do what they had done in their hometown year after year after year.

Shanel Thomas-Henry

And in addition to do if you think it was successful, what can we do differently, i.e.

Shanel Thomas-Henry

2028 when the Olympics come?

Shanel Thomas-Henry

How what are the lessons learned from the World Cup that we're going to take to 2028?

Maya Honda

Deeply appreciate that question.

Maya Honda

And it's the question we should.

Maya Honda

all be asking ourselves and looking forward to working together on future major events.

Maya Honda

I think we believe that the World Cup was an enormous success.

Maya Honda

It was a boom for the city's economy, adding $2 billion to the local economy, supporting over 12,000 jobs, and increasing foot traffic to our sports bars by 16%.

Maya Honda

It was also a celebration for everyone, right?

Maya Honda

We had more than 100 free watch parties across the cities with our parks, plazas, and public markets hosting tens of thousands of people.

Maya Honda

And really want to shout out EDC activating public markets.

Maya Honda

Really want to shout out New York City Tourism and SBS.

Maya Honda

We had a borough grant program for borough presidents to support local businesses in their area and host events.

Maya Honda

And we turned city streets into pickup games, opened up our soccer fields throughout the entire night so that people could play 24-7, thus increasing access to recreational space for folks who don't ordinarily get that opportunity.

Maya Honda

And we really tried to focus on the five boroughs, right?

Maya Honda

So we drove foot traffic across all five boroughs and saw the stats that you mentioned and I think would really note when it comes to lessons learned.

Maya Honda

We've talked a lot about this and also welcome others'perspective here.

Maya Honda

We came in in January, and as you mentioned, the World Cup started in June.

Maya Honda

And so I do think that there was a lot that was constrained by or guided by decisions of a previous administration, which is exactly what it is.

Maya Honda

And with that in mind, we strove to work 24-7 to make sure that this was a joyful celebration for the city and the city benefited.

Maya Honda

So I don't think it will surprise anyone to hear it.

Maya Honda

that a reflection is we wish we had been mayor one year ago and would be able to start earlier.

Maya Honda

And I think that's absolutely what we plan to do for future events, the Olympics, hopefully the Women's World Cup many years in the future.

Maya Honda

And just thinking through how we can make sure that major events with the proper advanced planning can really benefit our small businesses as well as the residents of New York.

Maya Honda

I would also add that a lesson learned that we spoke about on the coordination side was the benefit of having coordination directly in City Hall to make sure that across agencies, both for logistics, preparedness, infrastructure, but also for a coordinated campaign.

Maya Honda

That stretched out the city and enabled the city to celebrate and was that point of contact for the host committee, for New Jersey, New York, in the region, I think was of enormous benefit to the city and really led to things being able to move very quickly in the time that we had.

Maya Honda

And happy to also turn it over to anyone else for other reflections and would also love to hear from y'all's perspective.