Brewer asks about master contracts and evaluation of six ad firms
Brewer asks whether the city has master contracts with ad firms like Greystone or Miller and how Sidahmed will evaluate the six vendors. Sidahmed says he will get contract details from DCAS and partner with the Council on evaluation.
Thank you very much.
We've been joined by Councilmember Dinowitz.
I have one more question.
We asked earlier about the ones who are the primary advertising firms to help place the ads.
And I know you said that that's still part of your discussions, and there are six of them.
But does the city have master contracts?
With Greystone or Miller, and are there master agreements with the other ones?
And I think I said there are six.
So how are you going to make this decision as to who to engage with?
And do you know how long these contracts are for?
I'm happy to follow up with you with that particular information and get you the details of that from DCAS.
But I do think that the...
Way in which we're working with the vendors is such a critical part of making sure that local law 83 succeeds.
They're really a linchpin in ensuring that we work with the community and ethnic media and, you know, from the agency side, creating a more frictionless process and also from the publisher side, feeling like not only are they receiving
support, but they're being treated with respect and they're actually getting the things that they, um,
that they need and able to do reporting in a way that the agency finds useful.