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Q&A

Brewer asks about master contracts and evaluation of six ad firms

New York City Council · Oct 28, 2026 · starts 1:14:29 · 1 min 18 sec

Brewer asks whether the city has master contracts with ad firms like Greystone or Miller and how Sidahmed will evaluate the six vendors. Sidahmed says he will get contract details from DCAS and partner with the Council on evaluation.

Gale A. Brewer

Thank you very much.

Gale A. Brewer

We've been joined by Councilmember Dinowitz.

Gale A. Brewer

I have one more question.

Gale A. Brewer

We asked earlier about the ones who are the primary advertising firms to help place the ads.

Gale A. Brewer

And I know you said that that's still part of your discussions, and there are six of them.

Gale A. Brewer

But does the city have master contracts?

Gale A. Brewer

With Greystone or Miller, and are there master agreements with the other ones?

Gale A. Brewer

And I think I said there are six.

Gale A. Brewer

So how are you going to make this decision as to who to engage with?

Gale A. Brewer

And do you know how long these contracts are for?

Mazen Sidahmed

I'm happy to follow up with you with that particular information and get you the details of that from DCAS.

Mazen Sidahmed

But I do think that the...

Mazen Sidahmed

Way in which we're working with the vendors is such a critical part of making sure that local law 83 succeeds.

Mazen Sidahmed

They're really a linchpin in ensuring that we work with the community and ethnic media and, you know, from the agency side, creating a more frictionless process and also from the publisher side, feeling like not only are they receiving

Mazen Sidahmed

support, but they're being treated with respect and they're actually getting the things that they, um,

Mazen Sidahmed

that they need and able to do reporting in a way that the agency finds useful.