Brewer asks about six media placement vendors
Brewer asks about the six firms that place city ads and whether the city needs that many. Sidahmed says their spending reports are the main source for the FY26 report and welcomes Council input on structuring the vendor system.
And there was also in the report, I think, about six, I call them middle men or middle agency.
These are the groups that do the buying or, you know, is that something that you're also going to look at?
Oh, the six media placement vendors.
Correct.
Absolutely, yeah.
So as far as compiling the report, that will be the main source of information for compiling the FY26 report because all of the spend, as you mentioned, goes through them.
And then I'll need to break down each one of their spending by the different agencies because the agencies work with the...
You need that many in order to be competitive.
I just...
We're always trying to save money.
I didn't know if you need six, you need four, you need three, you need different ones, or they have a contract.
How have they been decided?
It's a great question.
I'd love to collaborate with...
council and thinking through the future of that.
You know, my predecessors established the system with six.
I think at some point prior to that, it was just one.
And I've been hearing from different folks about the pros and cons of that system.
So if you have thoughts on that, I'd love to collaborate with council on how we structure that moving forward.
Turn it over to Councilmember Murano to ask questions.
I have many more.
Councilmember Murano.