Brewer questions low ad spending by HHC and large agencies
Brewer says the FY25 report shows some large agencies, including Health and Hospitals, spent very little on advertising. Sidahmed says he will meet agencies to understand their media plans.
About the issues like Health and Hospitals Corporation, I was surprised.
They spent very little, and some of these bigger agencies, when I looked at the list, I was surprised at how little, and there were a lot of not availables on that list of agencies that are, I have the 2-5 report, I don't want to think about 2-6, but this is the 2-5 report.
There were a lot of them, some of the big ones, that spent very little money on advertising.
Do you have any sense of why that is yet?
No, I'm really excited to sit down with the agencies and get an understanding of their plans and how they're operating moving forward.
Yes, and I can't speak to any of the media plans that were happening before I arrived.
Okay.