Restler clarifies out-of-scope categories and warns against inflated numbers
Restler says social media, job boards, digital displays, and bus shelter ads are not ethnic media advertising. He asks the office not to confuse or inflate those categories when reporting compliance.
Good.
I mean, I just, I want to be clear.
Out of scope, things like that are not print, digital, radio, or TV ads, including but not limited to things like social media, job boards, digital displays, bus shelter ads.
That's not ethnic community and ethnic media advertising, right?
So we just shouldn't be confusing ourselves or counting it as community and ethnic media advertising when it explicitly isn't.
And I just want to make sure that moving forward, we're really clear about what we're doing and what we're not doing so that we're not inflating numbers inaccurately.