Restler says FY25 report overstated ethnic media spending at 24%

I do want to just call out the FY25 report that noted that a total of $31 million in advertising spending toward community and ethnic media, but $18 million of it was deemed out of scope.

So our actual ethnic and community and media spending was 24%, not 57%, as that report had indicated.

Kind of indicated.

Have you done a review of what spending is being recorded is out of scope?

And are you looking carefully at how to lift up the in scope spending so that we're appropriately and accurately counting the community and ethnic media ad spending that we're doing?

Thanks for the question.

I really appreciate your focus on this issue as well.

I really do think that when I get the data and I'm able to really examine what different agencies have been spending, looking at that total amount will be really interesting to understand.

And I would love to collaborate with council on how we're defining in scope and out of scope.

It's something that publishers have mentioned to me as well.

But yes, that is definitely something that I'll be highlighting in my report.