Stevens asks how long publishers must wait for FY26 spending data
Stevens asks how long it will take to understand ad spending and whether outlets must wait until year-end. Sidahmed says he hopes to finish the report by the end of the year.
How long is that going to take?
So I'm hoping to have the report.
I'm confident I'll have the report done by the end of this year.
So, so.
I just want to make sure I understand.
So because you just started, folks have to wait until the end of the year to figure out how they're supposed to access.
So how do we ensure that these outlets don't collapse in the meantime while you are getting acclimated?
What was the transition like?
Because that's unfair that because you started that everyone has to wait.
So what is the transition?
What does that look like?
I'm confused.
Are you the only person there?
Was no one there before?
Like, I'm confused.
I appreciate the question.
So are you asking with the transition into my role?
I do because you just said that it's going to take you about to the end of the year to figure out how these folks are going to get access to the advertising dollars.
And I'm saying that by the end.
they probably already folded and collapsed.
I'm trying to understand what was the transition from you, from the person before you and the staff that's currently there.
Are they not there?
Because I'm not understanding why it's going to take that long because that's not fair to the folks who are waiting for it.