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Q&A

Stevens asks why Little Africa and African outlets have no ad dollars this year

New York City Council · Oct 28, 2026 · starts 1:03:10 · 29 sec

Stevens says she represents one of the city's largest and fastest-growing African communities and asks why outlets like Little Africa have received no advertising dollars this year. Sidahmed says he cannot speak to prior media plans.

Althea V. Stevens

So I represent one of the largest African communities in the city, and they're growing fast.

Althea V. Stevens

And so one of the questions that I have is also, why is African outlets such as Little Africa and others not received, haven't received any advertising dollars for this year yet?

Althea V. Stevens

If this is something that is a priority.

Mazen Sidahmed

Thank you for the question.

Mazen Sidahmed

So I can't speak to what was happening before I arrived and the media plans, what was happening before I arrived, but I am really excited to dig into the data for FY26.