Chair Thomas-Henry questions Khan on cross-marketing of SBS services to businesses
Thomas-Henry asks whether SBS cross-promotes its various services when a business comes in for one program. Khan confirms SBS cross-promotes all relevant services during outreach and direct interactions, noting they serve 22,000 businesses annually and many become repeat clients.
And is all that made available to businesses when they come to SBS in general?
Like, say I come for the commercial lease program where the representatives say, hey, when you open up, use this resource.
This is available to you.
So do you cross market the various resources that SBS offers from beginning to end, no matter what the client comes in for?
So we cross-promote the services no matter what the
small business owner came in for when they speak to our outreach team or when they speak to our NYC Business Express service team or the small business advocates that are in our agency and generally make it a practice as soon as a business owner shares.
they could benefit from or they are challenged with another issue that relates to another service, we've got the resources.
We've got dozens and dozens of free resources.
It's just a matter of establishing that relationship.
We also are protective of that relationship.
We know even when we do door-to-door outreach on something as simple as the business owner bill of rights, which the mayor has, through EO18, required
city agencies to start distributing at the beginning of inspections starting October 1st, even in sharing this flyer of the business owner bill of rights, as many of you are familiar with door knocking
in residential buildings, it's also similar in commercial corridors where businesses may only have the attention.
Of five seconds, if not less, in some of these interactions.
So we want to protect them by ensuring that we're directing the most relevant message to them in that moment.
But when the opening makes itself available, where they're expressing interest in potential other services or just sharing needs that they have in the city that they could benefit from,
our SBS services, we would cross-promote in that moment 100%.
That's the practice and helps us serve the 22,000 businesses we serve every year.
And a lot of the services we provide end up being a good substantial amount of them are repeat New Yorkers, repeat small businesses that once they learn about the service, they want to...
They want to use it more and promote it with the friends and family members who are also in small business community.
Thank you.