Morano questions Khan on measuring success of Intro 408 social media pilot

Lastly, and thank you, Chair, for your indulgence.

I'm also a co-sponsor of Intro 408.

And I recognize that social media can help small businesses reach a lot of new customers.

But I do want to distinguish between a successful marketing campaign.

and a viral video.

A restaurant could get a million views on TikTok and still struggle to pay its rent.

How would SBS determine whether this pilot actually generates additional customers and revenue rather than simply producing impressive-looking social media statistics?

Yes, thank you, Councilmember.

We similarly on this bill, we do think there should be further discussions on what should be codified in law on the services and the resources that are provided.

And completely hear you on the points you're making.

We think we have a base programming that exists and is resourced.

If resourced, we would be able to expand that base programming.

And we would want to make sure it's very curated and carefully designed so that it is scalable, can reach all people, but it isn't so niche and specific that we could only reach 10 businesses in the city because of the extensive level of support we would be giving one or two businesses.

We'd rather have something that enables people to make the decisions that they will make in the marketplace on what is best for them as they relate to social media.

One thing that's clear for us, though, is we have to do more in this space, which is why we're excited to work with the bill sponsors here on something that would be workable and beneficial to the small business community.

Thanks very much.

Thank you, Chair.

Thank you.

No problem.

I'd like to mention that we've been joined online by Councilmember Brooks Powers.