Porter highlights newsletters, social media growth, and digital strategy
The NYC Jobs newsletter reaches 250,000 people; social media impressions are up 251%, interactions up 329%, and video views up 408%.
We take a comprehensive approach to promote civil service.
In addition, we also publish the New York City Jobs newsletter and send out monthly e-blasts to get the word out to hundreds of thousands of New Yorkers about career opportunities in municipal government.
In addition to the efforts undertaken at the agency level.
With the monthly New York City Jobs newsletter alone, we reach more than 250,000 New Yorkers looking for work.
Beyond, we also manage and maintain New York City's job website.
In 2025, the New York City Jobs website received over 1.8 million applications.
When it comes to social media, we are currently expanding our presence online and looking to more generally utilize this important touch point.
As per our last analysis, our average reach
across our social media channel is north of 460,000 impressions and growing.
When it comes to social media, we are executing a highly intentional data-driven strategy to maximize this critical touchpoint.
Rather than simply expanding our presence, we have actively shifted our focus to authentic storytelling, short-form video, and real-time community engagement.
As a result of this approach, our latest analysis for the month of August shows our cumulative reach across our social media channels.
Channels has surged to over 460,000 impressions, a massive 251% increase year over year.
Additionally, the strategic pivot has skyrocketed our total audience interactions by 329% and our video views by 408%.
Proving that our streamlined operations are deeply resonating with New Yorkers and rapidly growing our digital community.