Schiffrin places Signal group in broader global influencer trend

And then I just also note that City Hall's

Use of a signal group to reach content creators is part of a broader trend.

In August, journalists revealed that the Pentagon had hired conservative military influencers, apparently to amplify messages of Defense Secretary Pete Hesgett.

January 11th article in the Wall Street Journal talked about corporate and foreign interests working with influencers to push their agendas.

One example cited in the article is the government of Qatar giving free trips to Doha and perks to a group of pro-Trump influencers and also planned spending of $900,000 by Israel.

I don't know if that's government or who in Israel.

And direct payments to influencers from companies in the solar and health industries.

So this is part of a larger trend, which I think is why regulation is so important.

And, you know, at least our mayor is not ripping up federal documents and putting them in the toilet when we talk about record retention.

So, you know, that's something.

So I do think that all the media coverage about the use of influencers to promote political agendas or candidates, Ken Bensinger has done a terrific job at the New York Times.

I was fortunate enough to talk to Emma Goldberg after I'd written my first paper.

And all of this coverage has really raised questions about what kind of regulations are needed.