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Q&A

Wong asks Van Auken whether OME maintains creator lists or standards

New York City Council · Sep 22, 2026 · starts 1:33:33 · 1 min 43 sec

Wong asks whether OME maintains creator lists, communicates with influencers, or recommends creators to agencies; Van Auken says OME does not maintain creator lists, has coordinated with the communications team on occasion, and has not issued citywide standards for creator-based engagements.

Phil Wong

A question to Commissioner Van Alken, Office of Mass Engagement.

Phil Wong

On use of creators, does the OME or any office or program under its umbrella maintain the creator lists or communicate with influencers or recommend creators?

Phil Wong

To agencies.

Member of the Public - Tascha Van Auken

Thank you for that question, Council Member.

Member of the Public - Tascha Van Auken

As I mentioned earlier, our primary work at OME is to talk to New Yorkers face-to-face through all the different avenues of work that we have.

Member of the Public - Tascha Van Auken

On occasion, we have worked with the communications team to make sure that information about

Member of the Public - Tascha Van Auken

hearings or rights or services are being communicated to New Yorkers in as many ways as possible.

Member of the Public - Tascha Van Auken

It's very important to this administration that we are reaching New Yorkers in many different ways.

Member of the Public - Tascha Van Auken

But I

Member of the Public - Tascha Van Auken

I would have to refer you to the comms team for specifics.

Phil Wong

Okay.

Phil Wong

Does OME maintain creator lists, communicate with influencers?

Member of the Public - Tascha Van Auken

OME does not maintain creator lists.

Member of the Public - Tascha Van Auken

We have worked, we have coordinated with the comms team to work with creators on occasions, but you would have to refer to the comms team for details beyond that.

Phil Wong

Has the OME issued any citywide standards for creator-based engagements?

Member of the Public - Tascha Van Auken

Thank you for that question.

Member of the Public - Tascha Van Auken

No, I don't believe so, but we can get back to you with details.

Phil Wong

Thank you, Chair.

Gale A. Brewer

Thank you very much.

Gale A. Brewer

Councilmember Morano.