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Q&A

Honda and Kreamer discuss bringing FanFest to NYC and capturing visitor spending

New York City Council · Sep 30, 2026 · starts 0:34:34 · 57 sec

Honda says the original plan had FanFest in New Jersey, but the administration worked with the host committee to bring free FanFests to all five boroughs. Kreamer adds that New York City captured 70% of the region's $1.7 billion in visitor spending.

Maya Honda

Can I add briefly?

Maya Honda

So initially when we took office, the plan had been for there to be, the games would be in New Jersey and the FanFest would be in New Jersey as well.

Maya Honda

And so one of the things our administration did was work with the FIFA host committee to bring FanFest to the five boroughs.

Maya Honda

And so the 600,000 number of people who came

Maya Honda

from outside of this region to New York City for the World Cup.

Maya Honda

You know, they could have gone to New Jersey for the FanFest, and in the end, we had free FanFests across all five boroughs, which we feel really strongly did drive visitation and also spend across the five boroughs.

Justin Kreamer

And that reminds me of a stat I meant to mention earlier.

Justin Kreamer

To Maya's point, the city did capture 70% of visitor spending in the region.

Virginia Maloney

Relative to New Jersey?

Justin Kreamer

To the whole region.

Justin Kreamer

So the whole region experienced $1.7 billion in visitor spending, and we got 70% of that.

Justin Kreamer

So clear majority.