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Agency Testimony

Honda reports $3.5B regional and $2B NYC economic impact

New York City Council · Sep 30, 2026 · starts 0:11:27 · 59 sec

Honda says the World Cup added more than $3.5 billion to the regional economy and about $2 billion in New York City economic activity. She cites 16% higher sports bar foot traffic, over $1 billion in additional hotel revenue, and more than 12,000 jobs supported.

Maya Honda

The World Cup added more than $3.5 billion to our regional economy, to our hotels, small businesses, and commercial corridors.

Maya Honda

Not only is that real money in the pockets of business owners and workers, it's $200 million more than initially projected.

Maya Honda

Within New York City, the tournament generated approximately $2 billion in economic activity, more than half of the total regional impact and more than two-thirds of all direct visitor spending.

Maya Honda

The numbers are clear.

Maya Honda

Major international events can deliver for New York City's economy.

Maya Honda

They can deliver for our sports bars, where foot traffic increased by 16% year over year throughout the tournament.

Maya Honda

They can deliver for our hotels, who saw over a billion dollars in additional revenue thanks to the World Cup.

Maya Honda

And they can deliver for workers with more than 12,000 jobs supported by visitor and operational spending from the tournament.

Maya Honda

This explosion in economic activity was not limited to any single sector.

Maya Honda

Hospitality, food service, retail, and tourism all benefited from this summer.