SBS describes outreach on permits and business compliance

Thank you, Council Member, for your question.

I'd also like to add, so while there may be, by not having the ability for every single neighborhood, every single commercial quarter to have a block party, that does potentially create the risk of having,

but also benefit an opportunity for small businesses to absorb more of that traffic.

So what we were really excited to do with our czar and the FDNY commissioner was do a social media video that reached over 50,000 New Yorkers on for small business owners to tell them, look, we're in this World Cup season.

This brings a tremendous opportunity to you, but you should also know all of the things you should do to protect your business from the surge of visitors and ensuring that you're complying and making sure

fire safety is maintained, making sure you're doing everything that's possible and promoting our

New York City Business Express Service Team, which provides one-on-one compliance consultations to these business owners to ensure that they have everything that they need and they're prepared on day one to absorb the kind of customers that we saw throughout the city.

And it's exciting, even if a neighborhood did not have a SAPO permit issued, there were neighborhoods where people went in droves after the games, during the games, and sometimes created conditions on the commercial quarter, but oftentimes were

packing all of the small businesses.

And I can only think of Bay Ridge and Astoria, and we talked about Junction Boulevard, all the neighborhoods where we saw tremendous economic...

White Plains Road.

And White Plains Road, yes.