Narcisse asks how patients learn about NYC Care; Jimenez on word of mouth

Does H&H collect data on how patients learn about the program?

How do New Yorkers most commonly learn about NYC care?

Yes, absolutely.

So when folks call our call center, we ask them how they heard about us.

And it's actually changed over time, interestingly.

When we first launched, it was advertising community-based organizations.

Over time, though, because our patients have both joined us and received great care, they tell their friends.

Now, number one is friends and relatives.

That is how they're hearing about the program.

And I think it's a great highlight of how we create a culture of a right to health care in New York City and why we invite every single person, including you all and all other city council members, to help us spread the word because it really is

through relationships that people are hearing about the program.

But like I said, we offer ourselves here.

I think my colleagues are offering ourselves.

We'll sign you up.

Because we know the trouble is coming.

Some trouble is coming.

And I have the numbers right here.

So first is friends and relatives.

Number two is referrals from health care providers.

Number three is our community-based organizations.

And number four is our online public advertisements as well.

Now, there's a lot of online that we have to pay much.

I know some seniors not in those online spaces, but the kids can, you can put advertisement where the kids have to tell their grandma or their auntie in the house.

Exactly.

We've actually done that.

Spread the word.

Absolutely.

We've done that on social media.

We have videos encouraging young folks to talk to their family members, their parents, their...

Deals and deals.

Everyone.

Tell mommy and daddy and poppy.

Exactly.

Yeah.