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Q&A

Narcisse asks which outreach strategies drive enrollment; Jimenez on CBOs

New York City Council · Oct 28, 2026 · starts 1:42:46 · 1 min 14 sec

Narcisse asks which outreach strategies have been most successful in driving enrollment. Jimenez says community-based organizations have been the most important partnership, serving as trusted messengers and helping enroll over 100,000 people.

Mercedes Narcisse

Which outreach strategies have been most successful in driving enrollment, including partnership with community-based organizations, hospital clinics, and public awareness or campaign, or like we said, MAFTA.

Mercedes Narcisse

I mean, people-to-people MAFTA.

Dr. Jonathan Jimenez

I mean, I think, Dr.

Dr. Jonathan Jimenez

I think community-based organizations, I think, has been our most important partnerships.

Dr. Jonathan Jimenez

We've done it from the very beginning, and it was such an important part of us having that trust from community members because we know not everyone is going to be

Dr. Jonathan Jimenez

feel comfortable walking up to a facility

Dr. Jonathan Jimenez

as much as we try to provide the best patient care and best service.

Dr. Jonathan Jimenez

And so they've been our trusted messengers in the community, telling people about the services that we provide, helping people enroll.

Dr. Jonathan Jimenez

And over the long term, I think they're a great reason why we're where we are now, where we've enrolled over 100,000 people, surpassed our initial goal.

Dr. Jonathan Jimenez

We've had over a million interactions through our community-based organizations with New Yorkers as well.

Dr. Jonathan Jimenez

Such amazing work we're continuing to do every single day.

Mercedes Narcisse

Thank you.