Brewer asks how quickly city ad spending can recover
Brewer cites reports of up to 100% drops in city advertising and asks how fast Sidahmed can reverse it. Sidahmed says he first needs data on total spending and reallocation before making a plan.
We also are very concerned about the drop in city advertising.
The speaker and I also heard 100% drop in city advertising through these agencies, and that's really a huge number.
So how quickly can you get them back on track?
Do you think you can't do that until January, or is there something you can do sooner?
Because the end of 26 is very soon.
Thank you for that question.
Yeah, I think for me it's really important to understand what's going on currently.
So I'm really looking forward to digging into the data and getting a deep understanding of how much money is being spent, where that money is going.
Is it a question of reallocating funds?
Is it a question of the total amount of spending?
And then making a plan based on that.
And I'll be excited to report back to you once I get that data.