Brewer asks whether agencies face penalties for missing the 50% target
Brewer asks what happens when agencies do not spend 50% with community media. Sidahmed says the law requires a report naming noncompliant agencies and that he will work collaboratively to increase spending.
Okay.
Do you think there are agencies that...
are not spending the 50% of their ad budget, what's going to be the consequences?
Is there some penalty for doing that?
Is there something we can do to make sure that they continue to do what the law calls for?
My understanding is the law currently calls for publishing a report and explaining which agencies are not meeting their requirements.
And I've found the agencies to be really collaborative and excited to work with me.
So I'm excited to work with any agency that may not be meeting its requirements, as was happening in FY25, and help them see the value of working with community media and increase that spending.