Brewer probes out-of-scope digital advertising
Brewer notes the advertising world has changed since 2021 and asks how out-of-scope digital spending will affect traditional community media. Sidahmed says his focus is getting agencies to spend 50% with the 293 directory publications.
Do you think there's any change?
Like, obviously, in today's world, there are out-of-scope advertising going on.
How will you deal with that?
In other words, in the past, it was, I was around in 2021, it was a different world.
So how will the new digital opportunities or not impact the spending and impact what I consider the traditional community ethnic media?
Is that something that you've thought about?
No, I appreciate that question.
I think for me the goal is really helping the agency see the value of working with the publications who are in the citywide marketing directory.
So we have 293 publications.
I've memorized the number, yes.
All right, yes.
In the citywide marketing directory.
And my goal is really to try and get them to spend 50% of their budget.
with those publications.
So really that's my focus.